Lead nurturing is an ongoing, continual process. It’s not a one-shot deal, and every nurture is unique. Good nurtures are the opposite of shotgun-style marketing; they are carefully constructed with a variety of facets to gently but firmly drive prospects to a very clearly defined goal. This eBrief will help you understand what lead nurturing is, and provide some best practices of nurturing through the funnel.
Highlights of DemandGen’s lead nurturing eBrief:
The basic recipe for a lead nurture
Nurturing through the funnel
Six reasons why lead nurturing matters
Explore why lead nurturing really matters and get started by downloading the free eBrief on lead nurturing.